Vincent Roulhac is a breakout mukbang creator at the intersection of cannabis culture and food discovery. Since posting his first video in December 2025, he's racked up 17.5M+ views in under four months — pairing joints with restaurant deep-dives that consistently break six and seven-figure view counts.
First post: December 24, 2025. Four months later: 17.5M+ views, 1.3M likes, and a Domino's-tagged reel pulling 461K views. This isn't a slow-burn account — it's a rocket ship still in liftoff, and brands getting in now ride the curve.
Every video pairs a joint with a restaurant deep-dive. Vincent isn't tacking cannabis onto a food channel — the lifestyle is the format. Authentic placement with zero context-switching.
83% of his TikTok views come from the For You page. 82.8% of his Instagram views reach non-followers. His content isn't preaching to a built-in fanbase — it's actively recruiting new eyeballs every post.
The Domino's-themed reel pulled 461K views and drove 746 profile actions. When Vincent features a brand, his audience moves — measurable lifts in saves, shares, and search queries tied directly to the featured product.
Top performers post natively on both Instagram and TikTok, often layering Facebook reach on top. The Domino's reel alone hit 445K on Instagram + 16K on Facebook. One shoot, three platforms, compounding reach.
55% U.S. audience on Instagram with NYC, LA, and Philly leading — three of the most lucrative cannabis and restaurant markets in the country. Built-in geographic alignment for regional brand activations.
CloudIQ represents Dutchies Munchies for brand partnerships, content collaborations, and integrated campaigns across cannabis, restaurants, and lifestyle.